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We are realist. Not idealist.

We won’t stop buying clothes but together by changing our shopping and our textile recycling habits,
we can make the world a bit better, a bit tidier and a bit more sustainable!

Here at JOUSCA we want to bring cool, high-quality but also ethical and environmentally-conscious garments to those who want to feel good, look good and do good. So if you want to be proud to wear clothes that respect your skin with soft materials, respect the men and women who make them and respect the world you live in by limiting your impact on the environment then you are in the right place!

All our garments are made from 100% organic cotton or other sustainable materials and printed with vegan and eco-friendly ink in the UK. They are made to Fair Wear sweatshop-free industry standards in a low carbon factory and printed on demand to avoid wastage. Making the world better... or at least not make it worse can start just like that!

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Respect the planet

The cotton used for our clothes is GMO free, grown without the use of chemicals and in compliance with the labour standards of the International Labour Organisation. It is GOTs (Global Organic Textile Standard label) certified. The strictest certification for textiles made from organic fibres. 

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Respect humans

All our garments are Fair Wear certified because we truly believe that there is a better, fairer way to make clothes.The Fair Wear Foundation (FWF) is a non-profit organisation that works with garment brands, factories, trade unions, NGOs and governments to improve working conditions for garment workers. 

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All our product are printed in the UK with vegan and OEKO-TEX® certified inks!

These eco-friendly inks are certified free of harmful chemicals. They haven't been tested on animals and no animal by-products have been used to create them.

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Why choose organic cotton and other sustainable materials?

The fashion industry is the second largest polluter in the world after the oil industry. And the environmental damage is increasing as the industry grows. However, there are solutions and alternatives to mitigate these problems. And buying more sustainably is one of them. Although it is a natural fibre, conventional cotton is far from being environmentally friendly or ethical. Buying organic and sustainable alternatives...

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Supports safe work and better livelihoods

99% of the world’s cotton farmers are located in developing countries where labour and health and safety regulations are nonexistent or not enforced most of the time. Child and forced labour are common practice. In Uzbekistan (the 6th largest exporter of cotton in the world), more than one million people are forced to pick cotton for little or no pay every year.
Growing organic cotton keeps farmers and their families safe. They are not exposed to toxic chemicals in the field or through their food and water supply.

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Reduces our environment footprint

No toxic chemicals are used in the growing of organic cotton. It doesn’t damage the soil, has less impact on air quality and uses 71% less water and 62% less energy. Did you know?
- Cotton is mainly produced in dry and warm regions, but it needs a lot of water to grow: up to 20,000 litres of water are needed to produce 1kg of cotton!
- 99.3% of cotton is grown using fertilisers and genetically modified seeds.

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Invests in the future

Buying organic is not only better for your health, it's also investing in a better future for the planet and people through water conservation, cleaner air, better soil and  improved farmer livelihoods.

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You can make a difference

By choosing organic over conventional cotton you are not only doing good for the planet but also for the people making your clothes. You have the power to influence brands and manufacturers.

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give your unwanted clothes a second life

Stopping clothes from going to landfill is the first step towards a circular economy. What if you could help and be rewarded? That would be amazing, right?
We are working on it! Watch this space!